Every digital interaction by an end user feeds a massive data harvesting operation. Companies track, profile, and manipulate users through sophisticated prediction engines - not to serve you better, but to modify your behavior for profit. Your personal information, preferences, and even emotional states are commoditized and sold to the highest bidder. 

The largest platforms have betrayed user trust through deceptive design patterns and engagement algorithms that exploit human psychology. They optimize for addiction over wellbeing, spread misinformation for profit, and treat users as data points to be exploited rather than humans to be served. This has created a crisis of trust in our digital institutions.

Your digital life has become a maze of non-choices: accept invasive tracking or lose access to essential services. As platforms position themselves between you and your online experiences, they're not just collecting data—they're shaping your choices, relationships, and opportunities. The result? A web where your role has shifted from active participant to passive data source for the benefit of others.

We're establishing Net Fiduciaries—a new category of forward-thinking companies and other organizations that put users first through the application of fiduciary duties. Like doctors and lawyers in the physical world, Net Fiduciaries commit to strict ethical standards, protecting your interests above all else. Through duties of care, confidentiality, and loyalty, they create genuine trustworthy relationships in the digital realm.

Our Alliance is creating standards and technologies for human-centered digital services. From Personal AI agents to data portability solutions, we're building tools that empower users while respecting their rights to digital autonomy. 

Through our Community of Practice, we're uniting companies, developers, and experts to create practical governance frameworks for ethical technology. Together, we're developing standardized templates for privacy policies, internal practices, business models, and technical standards that put human interests first.