Building a more trustworthy web 

What is GliaNet?


Today’s Web is dominated by large platform companies and their ecosystems of advertisers, marketers, and data brokers. This data management is at the core of both digital marketing and AI business models. Commercial practices are subject to some degree of oversight by regulators, but in practice AI has been evolving so fast that there is little or no governance of AI and data management at the frontiers of where user data is being leveraged.

GliaNet is a blueprint for ethical conduct that incorporates proven trust-based governance principles. The GliaNet blueprint provides a way for companies to integrate the fiduciary duties of care and loyalty as part of a mutually beneficial relationship with clients. 

Fiduciary principles have solid legal foundations, and among many advantages, the principles are familiar and ubiquitous: many people are already familiar with the concept that doctors and lawyers are bound to follow fiduciary principles, and put their clients' interest first.

We believe that these same fiduciary principles can be integrated into data handling technology at the forefront of AI, and we also believe it is important to improve methods of developing governance. 

We want to improve the process for developing governance and public policy, so that instead of regulation being imposed that is soon obsolete, preceding governance is voluntarily piloted, adopted and informed by a coalition of the willing. 

One of the biggest limitations with past AI governance has been that because of technical complexity, regulations have not been sustainable, because they haven't been informed by conversation and context. There hasn't been enough conversation and prototyping for solutions that honor understandable high level principles on the one hand, but also result in workable technical solutions.


Every individual company reflects unique technical and logistical challenges, and there is simply no way that a one-sized fits all solution for AI governance can be sustainable. Solutions need to arise from conversation and context.

Founding members of The GliaNet Alliance will explore various business models premised on treating their customers and clients ethically. 

As part of this exploration, both existing and emerging technical solutions will be surveyed and piloted, which provide a combination of accountability on the one hand, but also in balance with the technical realities of company systems, including the critical need to maintain the highest possible level of security

It is clear from recent years of massive data breaches that unintended consequences can arise when additional systems are layered into complex architecture. However, accountability is needed to develop a more trustworthy Web, The GliaNet Alliance will add to this conversation.

The GliaNet Alliance is designed to be a “coalition of the willing” for those entities interested in exploring ways to turn GliaNet into reality. This can entail collaborating together on innovative tech and business opportunities, coordinating on defining the fiduciary-based duties, building out corporate codes of conduct and best practices, and advocating for supportive public policy changes.