Engage
For Companies
Fiduciary governance is not merely an ethical imperative — it's a commercially advantageous business model. Companies that adopt fiduciary duties toward their users achieve higher revenue per user, lower churn, and stronger competitive positioning than surveillance-based alternatives.*
The Business Case
Asked first, most people say no.
When Apple made tracking a genuine choice rather than a default, the share of US users who could be tracked fell from 73% to 17%. Where tracking stayed the default, it stayed near 94%.
Kraft, Skiera & Koschella, Economic Impact of Opt-in versus Opt-out Requirements for Personal Data Usage: The Case of Apple's ATT — working paper, 2023, measured 2021–22.
People already pay for privacy.
$5–$10 a month is what people pay today for services that simply decline to monetize them — with no duty owed and no recourse. That is the floor, not the ceiling. Meanwhile, the ad model earned about $233 a year per person from advertising built on behavioral data — at no explicit price, with no duty attached.
Published pricing: Kagi $5–$25/mo · DuckDuckGo $9.99–$19.99/mo, checked July 2026 · Meta Q4 2024 earnings report / FY2024 Form 10-K (US & Canada; the last year Meta disclosed this figure by region).
It's already law.
In May 2026, Utah enacted the first US statute imposing a duty of loyalty on digital-identity intermediaries — binding wallet providers and verifiers not to process a person's identity attributes against their interests.
Utah SB 275, effective 6 May 2026. Analysis: Utah's SB 275 Turns Digital Identity Principles Into Law · Utah Passes Nation's Strongest Digital Identity Bill.
The Trust Feedback Loop
The cycle: adopt fiduciary governance → users experience genuine loyalty → trust deepens → engagement and willingness to pay grow → revenue per user rises → governance investment deepens. The loop compounds.
The loop
each turn strengthens the next.
A company adopts fiduciary governance.
Its systems owe users genuine loyalty.
Users' trust deepens.
Users engage more — and choose to pay more.
Revenue per user rises.
Company reinvests in governance.
01 · START
A company adopts fiduciary governance
02
Its systems owe users genuine loyalty
03
Users' trust deepens
04
Users engage more — and choose to pay more
05
Revenue per user rises
06
Company reinvests in governance
and the loop begins again
This is not a theoretical model. It describes the observable economics of trust-based relationships across healthcare, financial services, and law — professions where fiduciary duty has operated for centuries.
- Tier 1
GliaNet Fiduciary™
VOLUNTARY PLEDGE
- Tier 2
Caretaker
CARE / PROTECT
- Tier 3
Partner
FIDELITY / ENHANCE
- Tier 4
Advocate
LOYALTY / PROMOTE
- Tier 5
Steward
FULL PEP · CERTIFIED NET FIDUCIARY™ · NFSB
Beyond the private sector — three kinds of Net Fiduciaries™
The Net Fiduciary™ model isn't only for companies. Certification operates across three institutional channels:
Commercial Net Fiduciaries™
For-profit companies that seek certification because fiduciary commitment generates superior returns. The Trust Feedback Loop is their competitive engine — proof that serving users' genuine interests and creating shareholder value are aligned, not opposed.
Nonprofit Net Fiduciaries™
Mission-driven organizations whose values already align with fiduciary duty. Certification gives them what culture alone cannot: enforceable standards, supply-chain accountability, and a recognized trust mark for beneficiaries and funders.
Civic Net Fiduciaries™
Public institutions that already hold community trust — libraries, community health centers, legal aid organizations, public schools. Certification formalizes that trust and extends it into the AI domain — ensuring fiduciary-bound AI representation is available to everyone, not only those who can pay for it.
The GliaNet Fiduciary™ Pledgemark provides a verified trust signal that voluntary ethics statements cannot match. As consumer awareness of data practices grows, certification becomes a meaningful competitive advantage — and early movers establish brand positioning that grows more valuable as regulation evolves toward fiduciary-like obligations.